What reverse posting is
Placing an ad in a newspaper or posting an opportunity on a job board requires candidates to be on the lookout for you. But there's no reason you should wait for them to take the first step. Reverse posting allows your organization to seek out the candidates you need. It's the proactive way to tell qualified candidates that you're hiring.

What you're already doing, but better
Reverse posting isn't that different from putting your jobs online or running ads in local and regional newspapers — it's a way to notify candidates that you're hiring. But where traditional methods let the whole world know about your opportunity, reverse posting limits your audience to only those candidates who have the education, skills, and experience you want. It's not reverse posting that's radical; it's the results it gets.

More of the good, less of the bad
Today's recruiters are completely bombarded with the resumes of underqualified candidates. With reverse posting, you'll not only expand your potential audience to every single qualified candidate who has uploaded their resume to the Internet, but at the same time, you'll decrease the chance that unqualified candidates will even see your posting in the first place. Your recruiters won't have to filter resumes anymore; they'll only have to choose the best one.